2019 / 08 / 27

1. What is Online Advertising

Advertising Online is a broad term used to describe the paid advertising that publishers put on their websites and mobile applications to enable them to provide you content and services for free. Some digital advertising is tailored to your likely interests by companies promoting their products or services. This is known as Interest-Based Advertising (IBA) when it occurs across websites and Cross-App Advertising (CAA) when it occurs across apps.

2. What is Online Marketing

Marketing Online includes all marketing that takes place on the Internet or electronic devices. Online marketing includes search engine optimization, social media advertising and public relations, email and, of course, the organization’s websites used to reach out to the public.

SEO is an important part of any online marketing strategy because it harnesses the power of the search engine to capture inbound traffic. SEO is incorporated into websites, content and blogs with the objective of achieving a higher ranking on the search engine return page. Equally important to the online marketing strategy is social media advertising. Brand recognition is vital and the sheer reach of platforms such as Facebook, Instagram, YouTube, Twitter and others offers the organization an easy way to reach millions.

Your customers can engage with your brand 24/7 through the Internet. Companies with no online marketing strategy will lose out to the competition.


3. What is the Difference with Traditional Marketing

Traditional marketing employs marketing devices like billboards, printed media, television and radio advertising. Most organizations continue to use traditional marketing along with their online marketing efforts.

Today the use of written and broadcast media is declining. People now turn to digital media such as social media, online shopping and search engines to socialize, shop and find information. To reach this audience marketers must employ an online marketing strategy.


4. What determines the Google ranking

Google ranks websites via dozens of criteria. Nobody is absolutely certain of what these criteria are because google won’t divulge the information. SEO specialists follow trends and analyses data to determine what the best practice for top ranking websites. They include these best practices in their online marketing content.

We do know that Google first looks for relevance. This is determined by the keyword usage. They also consider authority an important criterion. Authority is gained through links to your site. Usability is another measure. A well organized site and shared pages can help you to score highly in this area.


5. How can I know how many visitors view my banner and click on it

Advertisers are able to log in into a user interface and view statistics about how their banners are performing, thanks to our ad server. Apart from a simple overview, they can view monthly, weekly, daily and hourly statistics. Advertisers can also export reports in CSV format for use in Microsoft Excel. Our ad server can handle different types of banners in various sizes. Thanks to a flexible delivery engine it can handle regular banners and buttons, pop-ups, text ads, HTML banners and much more.

6. How do you know the number of readers visiting your online edition

We also use a sophisticated software which compiles statistics on visitors, page views, visitors/per pages, time spent online, most visited pages, etc…

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