What is Advertising Online

Advertising Online is a broad term used to describe the paid advertising that publishers put on their websites and mobile applications to enable them to provide you content and services for free. Some digital advertising is tailored to your likely interests by companies promoting their products or services. This is known as Interest-Based Advertising (IBA) when it occurs across websites and Cross-App Advertising (CAA) when it occurs across apps.

 

 

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Steve Jobs